AI-Powered-Product-Marketing-Model

AI-Powered Product Marketing Model – AERISCA

This project was developed as part of the IBM SkillsBuild CSRBOX Winter Certification Program (Nov–Dec 2024). It demonstrates an end-to-end AI-driven product marketing model using multiple AI technologies, combining AI-assisted marketing, sentiment analysis, campaign planning, product design, and website deployment. The project was recognized as a Top 5 finalist and winner, and the team received an Amazon voucher for ₹5000.

Project Overview

Objective:
Develop an AI-powered system to conceptualize, design, and market a new product, AERISCA, leveraging AI technologies and advanced prompt engineering techniques.

Technologies & AI Tools Used:

• IBM Watson AI – Sentiment analysis of customer reviews
• ChatGPT – Campaign planning, investor pitch, website prototype content, prompt engineering (zero-shot, few-shot, chain-of-thought, role-play, iterative refinement)
• Gemini & Sora – Media and product generation
• Canva.AI – Brand and logo design
• Microsoft Excel & PowerPoint – Financial summaries and investor pitch
• PDF & Image Editing Tools – Marketing campaign drafts, product concept, and product design

Project Files & Description

File / Folder	Description	Tools Used
AERISCA_website/	Prototype website demonstrating AI-driven product interaction. To view: open index.html in the folder.	ChatGPT
AERISCA_Financial_Summary.xlsx	Detailed financial projections and analysis for AERISCA.	Excel
AERISCA_Investor_Pitch.pptx	Investor pitch presentation highlighting product value proposition and funding plan.	PowerPoint, ChatGPT
AERISCA_LOGO	Logo for AERISCA, designed to represent brand identity.	Canva.AI, Gemini
AERISCA_Marketing_Campaign.pdf	Marketing campaign plan for product launch, including messaging, channels, and promotional strategies.	ChatGPT, Canva.AI
AERISCA_Reviews_Sentiment.xlsx	Sentiment analysis of product reviews to guide marketing strategy.	IBM Watson AI
Product_Concept_and_Name.pdf	Documentation of product concept, rationale for name, and overall strategy.	ChatGPT, Canva.AI
Product_Design	Image of the product (brown collared shirt), generated and refined as part of AI-assisted design.	Gemini, Sora

Methodology

1. Conceptualization: Developed product name, concept, and brand identity.
2. AI-Assisted Design: Created product design and logo using Gemini, Sora, and Canva.AI.
3. Marketing Campaign: Designed campaigns and promotional content via ChatGPT and Canva.AI.
4. Sentiment Analysis: Conducted review analysis using IBM Watson AI to inform marketing strategy.
5. Financial Planning & Investor Pitch: Prepared financial summaries in Excel and pitch presentation in PowerPoint using AI-assisted content generation.
6. Website Prototype: Built functional website using ChatGPT; navigate to index.html in the AERISCA_website folder to run locally.
7. Prompt Engineering Techniques: Applied zero-shot, few-shot, chain-of-thought, prompt chaining, role-play, and iterative refinement across all AI tasks.

Skills Gained

• Zero-shot prompting: Generated AI outputs without prior examples.
• Few-shot prompting: Guided AI with a few examples for better contextual responses.
• Chain-of-Thought (CoT): Enabled step-by-step reasoning for complex tasks.
• Prompt Chaining: Linked multiple prompts to solve multi-step tasks.
• Iterative Refinement: Refined outputs over iterations for accuracy.
• Role-Play Prompting: Trained AI to adopt specific personas for creativity and relevance.
• Context Injection: Provided additional context for better AI understanding.
• Guided Reasoning: Structured prompts to reduce errors in AI output.
• Dynamic Prompt Adjustment: Adapted prompts based on AI feedback or intermediate results.
• Web Deployment: Built a prototype website integrating AI-generated content.
• Marketing & Campaign Planning: Applied AI to develop strategic campaigns and investor pitch materials.

Outcomes

• Practical experience in AI-assisted marketing, product design, and campaign planning.
• Hands-on knowledge of sentiment analysis, prompt engineering, and AI tool integration.
• Developed full project workflow skills: from concept → design → marketing → launch simulation → documentation.
• Recognized as a Top 5 finalist and winner of IBM SkillsBuild CSRBOX Program.
• Enhanced ability to present AI project outputs professionally.

Certificates & Awards

This section showcases all credentials, recognition, and awards received during the IBM SkillsBuild CSRBOX Winter Certification Program and associated AI courses.

Certificate / Award	Description	File / View
Artificial Intelligence Fundamentals Badge	Credentialed completion of the AI fundamentals course.	View Certificate
Winter Certification Program Completion	Completion certificate for participating in the Winter Certification Program.	View Certificate
Introduction to Artificial Intelligence – Completion	Verified completion of the AI introductory course.	View Certificate
Voucher Award	₹5000 Amazon voucher awarded for winning the program.
Top Winner – CSRBOX Program	Recognized as Top 5 finalist and declared winner of the IBM SkillsBuild CSRBOX program.	View Certificate

How to Access the Website

To view the AI-driven prototype website:

1. Navigate to the AERISCA_website folder.
2. Open index.html in your browser.
3. Interact with the product features, marketing outputs, and AI-driven content as demonstrated.

Summary

This repository presents a comprehensive AI-powered product marketing project combining multiple AI tools and techniques to simulate a real-world product launch. It includes:

• Concept and product design
• Logo and branding
• Marketing campaign and strategy
• Sentiment analysis
• Financial projections and investor pitch
• Fully functional prototype website
• Certificates and recognition from IBM

Explore the folders and files to see the end-to-end execution of an AI-driven product marketing model.